Ah, hiring a PPC expert… You’ve finally decided to take your online advertising game to the next level, and we’re here to help make it happen. So, buckle up and grab a snack, as it will be a fun and casual ride through the world of hiring a Pay-Per-Click (PPC) expert.
Understand the Basics of PPC
Before you search for the perfect PPC expert, you must know what you’re getting into. Pay-Per-Click advertising is a form of online advertising where you pay a fee each time someone clicks on your ad. It’s like buying visits to your website rather than trying to earn them organically through search engine optimization (SEO). The most popular platforms for PPC advertising are Google Ads and Microsoft Advertising (formerly Bing Ads).
Know Your Goals and Budget
Before jumping into the hiring process, ensure you know what you want to achieve with PPC advertising. Are you looking to increase brand awareness, drive sales, or generate leads? Also, determine your budget. Understanding your goals and budget will help you find a PPC expert who can deliver the desired results without breaking the bank.
Seek Out Recommendations
Start by asking friends, colleagues, or online communities for recommendations. People who have already worked with a PPC expert can give you insights into their experience, the expert’s work ethic, and the results they achieved. Remember to check out online reviews and testimonials as well.
Know Where to Look
There are a plethora of resources available to help you find the perfect PPC expert. Some of the most popular platforms to find PPC freelancers or agencies are the following:
- Freelance platforms like Upwork, Freelancer, or Fiverr
- Online job boards like Indeed or Glassdoor
- Professional networking sites like LinkedIn
Check Their Credentials
Not all PPC experts are created equal. Look for certifications from reputable organizations like Google Ads or Microsoft Advertising. These certifications ensure your potential hire knows the latest PPC trends, tools, and best practices.
Ask for a Portfolio
A picture is worth a thousand words, and a PPC expert’s portfolio is no exception. Ask for references from their previous work, including campaign results, keywords, ad copy, and landing pages. It will give you a better idea of their skills, creativity, and ability to drive results.
Schedule an Interview
Now that you’ve narrowed your list of potential PPC experts, it’s time to get to know them better. Schedule an interview to discuss your goals, expectations, and communication preferences. Pay attention to their communication style, enthusiasm, and problem-solving abilities. Remember, you’re looking for someone who’s not just an expert in PPC but also a good fit for your company culture.
Test Their Skills
If you’re still unsure about a candidate after the interview, consider giving them a small test project. It will allow you to evaluate their skills in a real-life setting, making it easier to determine if they’re the right person for the job.
Talk About the Nitty Gritty
Before you seal the deal, make sure to discuss the terms of the engagement:
- Will they be working as a freelancer or a full-time employee?
- How will they report progress and results?
- What are the payment terms?
Make sure you’re on the same page to avoid any surprises down the road.
Keep the Fun Going
Once you’ve hired your PPC expert, remember to maintain a fun and casual working relationship. Encourage open communication, celebrate small victories, and don’t be afraid to make changes when necessary. It will make the workplace enjoyable and lead to better results and long-term success.
Monitor and Adjust
Even after hiring a PPC expert, keeping an eye on your campaigns’ performance is essential. Track your key performance indicators (KPIs) and ensure your goals are met. Don’t hesitate to make adjustments or request changes from your expert if needed. Remember, digital marketing is dynamic and staying on top of the game means being agile and adaptable.
Foster Growth and Learning
The world of PPC is ever-evolving, with new techniques, platforms, and trends emerging regularly. Encourage your PPC expert to stay up-to-date with industry developments, and invest in their professional growth. It could mean attending conferences, taking online courses, or participating in webinars. A well-informed and skilled PPC expert will be better equipped to drive your campaigns to success.
While trusting your PPC expert is important, staying involved in the process is equally crucial. Collaborate with your expert, provide input, and share your ideas. It helps build a strong working relationship and ensures that your campaigns align with your overall business objectives.
Be Patient and Persistent
Finally, remember that PPC advertising isn’t a magic bullet that delivers instant results. It takes time to fine-tune campaigns, identify the most effective strategies, and see tangible outcomes. Be patient and persistent in your efforts, and you’ll reap the rewards of a successful PPC campaign.
Hiring a PPC expert doesn’t have to be a daunting task. With the right approach, you can find the perfect candidate to help you achieve your advertising goals. Follow this fun and casual guide, and you’ll be well on your way to making your online advertising dreams a reality.
Happy hiring, and here’s to your PPC success!