How to be sure that your PPC expert has the best work style?

How to be sure that your PPC expert has the best work style?

The job of a PPC expert is not as simple as it seems. He cannot function without in-depth knowledge of ad networks, performance analysis, keyword research, and much more. He has to deal with your advertising campaign by tweaking the ads to maximize their performance level. The one most important thing […]

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Why Do You Need a PPC Expert?

Why Do You Need a PPC Expert?

PPC (Pay per Click) is one of the most effective advertising methods that most businesses use nowadays. It is high time for a business to invest its resources and time in a PPC campaign. It doesn’t only boost your revenues but also helps you with a lot of aspects of digital marketing strategy. […]

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Should I hire a PPC with a gap between jobs?

Should I hire a PPC with a gap between jobs?

This article was first published in Display Ads Deep Dive.   In today’s hiring world, we can find around one billion prejudices that recruiters have just by looking at one PPC candidate’s resume. They have changed their job too many times in the last couple of years? Unable to commit. […]

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According to Argyris’ theory: should I hire a mature or immature PPC?

According to Argyris’ theory: should I hire a mature or immature PPC?

This article was first published in Display Ads Deep Dive.   Not so many years ago, scientists and theorists from the 20th century were dedicating a lot of time to figuring out what motivated people to work, and how to use that to create an effective, efficient, and profit creating environment. […]

Read more: According to Argyris’ theory: should I hire a mature or immature PPC?
Should I hire a family member as my PPC specialist?

Should I recruit my PPC internally?

This article was first published in “displayadsdeepdive.com” One of the biggest problems companies have these days when it comes to employee engagement is that many businesses don’t have room for them to grow or move from one area to another. And in an era as competitive and ambitious as the […]

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Here's a problem with asking for recommendations online: the recommender is usually getting paid in some form. Perhaps it is a huge ad placement on Clutch, or perhaps it is a commission or perhaps they're really an affiliate partner. At Find a PPC, we're not getting any compensation or bonus, but flipping the question on its head: how can we best serve our certified members? As long as a PPC is participating in our community, we want to give them as many benefits as possible. And a good, on-target client for them is a great benefit, isn't it? We think so!

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