This article was first published in displayadsdeepdive.com
If you’re looking to hire a PPC to help promote your brand, you may be wondering whether you should opt for an individual or agency. While this is a widely debated topic, it’s not discussed in meeting rooms as often as it should be. Choosing between hiring the services of an individual or agency can make all the difference between running a successful ad campaign and losing a whole lot of money.
In this article, we’ll discuss some of the main considerations you’ll need to factor into your decision of choosing a PPC individual over an agency or vice versa.
Personal Touch
Those who have worked with individual PPCs are likely to tell you that working with them has its pros and cons. The most obvious advantage of working with a PPC individual is that these experts can tailor their content and marketing strategies to suit your company’s needs. However, if you’re someone who doesn’t particularly enjoy working with people face-to-face and developing a cordial relationship with them, this may not be the best option for you.
While working with individuals may give you the personal touch you need to promote your brand, this often comes at the cost of having to expend extra energy getting to know your PPC. If you choose to work with an agency instead, you may not get the personal touch you desire, but you can entrust your brand to a team that has handled dozens of brands before and will know how to promote yours.
Moreover, if you choose to work with an agency, you have the luxury of contacting another member of your team if you don’t get along with one of them. This may not seem like an important consideration but if you’ve worked with a freelance expert before and had trouble getting along, you’ll know it can greatly hamper the entire creative process required for PPC marketing.
Training
Many factors determine whether or not an individual PPC would be able to get your job done in the way that you’d like. The foremost of these is training. How well is your PPC trained at writing, graphic designing, editing, and other aspects of PPC? There are very few PPC individuals out there who are well-versed with all these aspects and charge a reasonable fee for it.
Agencies, on the other hand, have several PPC experts that specialize in all the aforementioned aspects of PPC marketing. Therefore, when you hire an agency you can rest assured that your project is in good hands and is being taken care of from all angles. The entire creative process is broken down neatly into segments in an agency and each step of this process receives special attention before your ad is ready to go out into the world.
The freelancers who possess all the required skills to carry out an entire PPC project on their shoulders often charge exorbitant fees or are unable to pay adequate attention to details. When it comes to a marketing model such as PPC, the devil is in the details, and compromising on this might leave you with a lackluster ad campaign.
Flexibility
Working with an individual PPC may offer you greater flexibility than working with an agency when it comes to time and creativity. For instance, if you’re working on a project and are not happy with the direction it’s taking, you could reach out to a PPC freelancer and ask for changes. More often than not, a freelancer would entertain such requests without complaint. The same cannot be said for working with a PPC agency.
These agencies generally have several projects vying for their attention at the same time. Therefore, their priority is likely to be finishing up on your project and moving on to the next one, leaving little room for them to accommodate any changes you may require. If you have a clear idea of how you want your ad to look like, we’d recommend you opt for an agency as it’ll have a team of experts who’ll execute your project exactly the way you want it.
However, if you need help figuring out how you’d like to promote your product, working with an individual expert is the better way to go about it. It’s easier to ask an individual for creative solutions and bounce ideas off them than it is with an agency. Freelance PPC experts can help bring out the appeal of your brand in a unique manner, something that agencies often struggle with.
Budget
No discussion of hiring a PPC expert is complete without at least one mention of how much it’ll cost you. If you have a large budget, you have the luxury of choice: you can alternate between working with an individual and agency, as and when you’d prefer, depending on your project.
If you’re on a tight budget, your only option may be to hire a freelance PPC. Such individuals often charge reasonable fees and can accommodate your basic requirements. However, don’t expect top-notch quality from a freelancer who doesn’t demand high fees. They often charge less simply because they lack the skills to demand higher fees. In other words, you’ll need to compromise on quality if you opt for an affordable PPC freelancer.
On the other hand, if you have the money to spare on a highly skilled and experienced expert, you could opt to hire the services of an agency. The best PPC agencies in the business offer to create quality ads that can help grow your brand. However, working with an agency is not your only option if you have a sizable budget. You could even choose to hire an in-house PPC specialist who could create unique ads designed to increase your product or service’s reach.
In conclusion, there’s no straight answer or one-size-fits-all solution when it comes to hiring a PPC individual or expert to suit your needs. As is the case with all marketing solutions, working with each of these has its advantages and drawbacks. If you take the factors we’ve outlined above into account, you’ll have a better shot at making a well-informed decision on which option you should go with.
