About Mora F

Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
28 12, 2021

Should I hire a PPC with a gap between jobs?

2021-12-28T12:28:00+00:00

This article was first published in Display Ads Deep Dive.   In today’s hiring world, we can find around one billion prejudices that recruiters have just by looking at one PPC candidate’s resume. They have changed their job too many times in the last couple of years? Unable to commit. [...]

Should I hire a PPC with a gap between jobs?2021-12-28T12:28:00+00:00
29 11, 2021

According to Argyris’ theory: should I hire a mature or immature PPC?

2021-11-29T20:12:32+00:00

This article was first published in Display Ads Deep Dive.   Not so many years ago, scientists and theorists from the 20th century were dedicating a lot of time to figuring out what motivated people to work, and how to use that to create an effective, efficient, and profit creating [...]

According to Argyris’ theory: should I hire a mature or immature PPC?2021-11-29T20:12:32+00:00
12 11, 2021

Should I recruit my PPC internally?

2021-11-12T17:06:59+00:00

This article was first published in "displayadsdeepdive.com" One of the biggest problems companies have these days when it comes to employee engagement is that many businesses don’t have room for them to grow or move from one area to another. And in an era as competitive and ambitious as the [...]

Should I recruit my PPC internally?2021-11-12T17:06:59+00:00
25 10, 2021

Should I hire a PPC as a permanent employee or a freelancer?

2021-10-25T14:55:37+00:00

This article was first published in https://displayadsdeepdive.com/ Recently, we’ve been talking a lot about how and why you should hire a PPC. And we’ve also been deep diving into the many different characteristics that you could be searching for, or not, on the PPC you are looking to hire. And [...]

Should I hire a PPC as a permanent employee or a freelancer?2021-10-25T14:55:37+00:00
14 10, 2021

The pros of hiring a PPC from a different niche

2021-10-14T16:08:58+00:00

Hiring an outsider from your industry can sometimes sound like a tricky business. How can someone who has never been close to your specific business build effective campaigns for it? And even if they can, will they actually be a good fit for your team, aka, people who have been [...]

The pros of hiring a PPC from a different niche2021-10-14T16:08:58+00:00

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Here's a problem with asking for recommendations online: the recommender is usually getting paid in some form. Perhaps it is a huge ad placement on Clutch, or perhaps it is a commission or perhaps they're really an affiliate partner. At Find a PPC, we're not getting any compensation or bonus, but flipping the question on its head: how can we best serve our certified members? As long as a PPC is participating in our community, we want to give them as many benefits as possible. And a good, on-target client for them is a great benefit, isn't it? We think so!

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