Are you interested in hiring the best PPC specialist?
If you want to scale up your business, hiring the best PPC specialist is one of the most critical decisions you’ll have to do. It can both make and break the growth of your business. So, make sure when you start searching for a PPC specialist, you take every important aspect into account. Follow the smart and effective tips that can make the hiring process easier for you while making sure that you get the desired result.
Here are 9 tips mentioned to help you hire the best PPC specialist.
Conduct Proper Research
First of all, you must invest time searching for the best PPC expert through the Internet. Enter different relevant keywords in the browser’s search bar to see what results appear more frequently. You can try “best PPC expert,” “PPC specialist,” “top PPC agencies,” and more. Take note of the rating, likes, subscribers, and followers of every top PPC expert or agency. After having a few shortlisted names, study their past projects, testimonials, clients, case studies, and more. Gather as much data as you can to compare your options.
Ask Your Colleagues
You must ask your colleagues for trustworthy references of PPC specialists. They might have experienced a similar situation before you. So, you should make the best use of their research, knowledge, and experience. You can also share posts on different social media platforms and groups asking relevant people for the PPC specialists’ recommendations. Read different comments on other similar posts, and get in touch with the ones who are mentioned by the majority of the group members. However, you must never rely on recommendations or references alone. Try to gather as much information from every credible source as possible before making a final decision.
Find an Outsourcing Company
You can also contact the best outsourcing companies which can help you find the best PPC specialists. However, you must make your preferences, demands, and requirements quite clear to them. The more transparent you are, the better your chances of not having to face any conflict or dispute later. The outsourcing company will redirect you to the best talents in the industry. You can then shortlist a few among them. It will help save a lot of your time from doing the background checks, analyzing skills, checking their credibility, etc. as the company would have done it for you already.
Ask Questions
While shortlisting the candidates, you must ask relevant questions to evaluate their skillset and ability. Prepare a list of those questions plan to ask to make sure you don’t forget any important point that needs to be discussed. For instance, you can ask the PPC expert whether they data- and analytics-oriented or not. Do they prefer local research and mobile optimization? How will they conduct keyword research? Which tools do they use? The answers to these questions will tell a lot about their way of working, skills, and approach.
Assign a Sample Task
Before you finalize the PPC specialist, ask them to perform a simple task that you feel is relevant to the job. It will help you get an idea of how much they know about the industry. For instance, you can ask them to prepare a sample PPC advert or make a budget plan of around $600 for a month. It will allow them to show their skills, while you can also compare your options by comparing the results of the given task.
Compare Different Options
You muct compare different options by weighing down their pros and cons. For instance, if you hire a contractor, you will only pay for the hours they spend performing the task. This way, you won’t have to pay for bonuses, taxes, and other extra charges. However, if your task is going to take long hours to complete, you can hire an expert who is not occupied with other projects. This way, he will be able to give undivided attention to your task, and you will be paying a fixed salary.
On the other hand, if you hire an agency, you won’t have to worry about the procedures and SOPs required to run accounts smoothly. However, you will have to sign a monthly or yearly contract with it, and it won’t show much flexibility in scheduling meetings and adjusting charges. There are many other pros and cons as well that you must know to make a more calculated and informed decision.
Approach or Mindset
The PPC specialist you hire must also have a positive approach and mindset to make your campaign successful. The best PPC experts don’t hesitate to accept challenges and overcome them. They don’t even fear losing because they always have a backup plan to come back stronger. Moreover, they are open to new experiences. They take calculated risks and experiment with different things to develop the best strategy in the end.
Budget Plan
While hiring a PPC specialist, make sure you make a budget plan. It will also help you filter your choices. Also, don’t burn through your budget limitations as it can cause trouble later. A PPC specialist might cost you differently depending on the requirements and type of your campaign. You must discuss everything in detail to ensure that the specialist you hire knows the boundaries. It will also help them manage everything accordingly.
Ask About Certifications
You must also ask the PPC specialists about their certifications. If they have worked for different ad platforms, they must have certificates to show as proof. Ask them whether they are Google Analytics certified or not. They must also have passed the Google ads test to be either Google partners or Google premier partners. It ensures their credibility and indicates that they have performed exceptionally well in the growth of the ad revenue.
