The power of specialization: Choosing a PPC by finding a niche expert
This article first appeared on Display Ads Deep Dive To [...]
What qualities should you look for in a PPC?
This article also appeared on Display Ads Deep Dive When [...]
Yes, this is a free public service and no, we’re not paid for it
Here’s a problem with asking for recommendations online: the recommender is usually getting paid in some form. Perhaps it is a huge ad placement on Clutch, or perhaps it is a commission or perhaps they’re really an affiliate partner. At Find a PPC, we’re not getting any compensation or bonus, but flipping the question on its head: how can we best serve our certified members? As long as a PPC is participating in our community, we want to give them as many benefits as possible. And a good, on-target client for them is a great benefit, isn’t it? We think so!
